R. Cali & Bro

In 1907, Rosario Cali came to California from Italy. He and his brother, Sam, started a grocery and fruit business. A business trip took Rosario Cali through Cupertino where he decided to settle and take up farming, assisted by his brother Joseph. In 1923, Rosario and Joseph started the "R Cali and Bro" trucking company. In 1928, the brothers purchased nine acres on the "Crossroads" - now De Anza and Stevens Creek Boulevard - and built a warehouse selling hay, grain, and farm supplies. It was Cupertino's first million dollar business...